Extended Reality

Virtual, Augmented and Mixed Reality

The future of audiovisual technology delivers computed reality in both real world and virtual environments. Extended Reality (XR) is an umbrella term encapsulating Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR).
Our research focuses on business applications of digital business practices in the XR space.
High skilled training (or Integrate state of the art corporate training) Deepen customer engagement Enhance virtual sales activity Augment classroom learning environments Produce digital goods for virtual marketplaces Enable remote collaboration.

  • VR

    VR is the term of computer modeling and artificial 3D visual environment.
    Virtual experience is provided by using goggles, helmet, body suits and so on with a stereoscopic screen views animated images of a simulated environment.
    Motion sensors pick up the user’s movements and adjust the view on the screen accordingly, usually in real time.
    Similar simulated environment could be experienced on browser itself by 3D modeling and rendering to the application.
    Those technology could be contributed to the business especially after COVID-19 happened.
    Bellows are example:

    1. E-commerce

      VR is built in E-commerce in recent years. Product experience on the Website has improved.
      People can tell the product’s design, material and its surface.
      And it helps people to make a purchase decision.

    2. Gallery

      Virtual gallery is one of the use case of VR as well.
      By using the 3D modeling object could be scanned and render it in browser.
      It allows people to see the object from 360-degree view and it provide the realistic exhibition experience.

    3. Real-estate

      Virtual reality virtual tour is very convenient when you want to view the real-estate you consider to rent or buy.
      Because you don’t need to go there in person.
      Virtual reality allows real estate companies to market the finished project before construction completion as well. The technology allows agents to show both the interior and exterior of properties that aren’t yet built and also allows buyers to experience a space from the comfort of their home.
      The major advantage of virtual reality technology in the real estate sector is it saves time for both buyer and seller. Additionally, VR technology is very convenient for the end user. Though the technology could prove cumbersome for older buyers to get used to, most young buyers on the real estate market are already familiar with doing business online, meaning properties equipped with virtual tours will be better positioned among this demographic.

  • AR

    Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio, and other virtual enhancements integrated with real-world objects.
    Gaming software is the common type of AR app, in particular since the popularity of the Pokémon GO game for smartphones. Computing headsets like Google Glass and heads-up displays in car windshields are other well-known consumer market uses of AR software.

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