Psychological effects on Digital Transformation


Many companies are still lagging in their efforts toward true digital transformation. Organizations are facing hard calls such as creating new digital channels to connect with customers. Business investment decisions in this new technology will have far-reaching consequences. Academic studies show a 60-70% failure rate for organizational change -a statistic that has stayed constant since the 1970's. Further research into the psychological aspects of Digital Transformation is needed to enable businesses to make and execute decisions effectively in this critically important area.

April 27, 2021