Psychological effects on Digital Transformation
Many companies are still lagging in their efforts toward true digital
transformation. Organizations are facing hard calls such as
creating new digital channels to connect with customers.
Business investment decisions in this new technology will have
far-reaching consequences. Academic studies show a 60-70%
failure rate for organizational change -a statistic that has stayed
constant since the 1970's. Further research into the psychological
aspects of Digital Transformation is needed to enable businesses
to make and execute decisions effectively in this critically
important area.
January 08, 2021
